The Digital Business Study Program at Politeknik Jatiluhur is designed to meet the demands of the digital era, which increasingly integrates technology into every aspect of life. This program aims to produce graduates who are ready to become key players in the digital business world, with relevant abilities and skills to face the challenges of modern industry.
Students will learn the fundamentals of business management and how digital technology can be effectively integrated into business operations. The curriculum covers various aspects, from digital marketing to data analysis, ensuring that graduates have the knowledge and expertise to develop innovative and effective strategies in the global market.
With a focus on entrepreneurial spirit and technological understanding, the Digital Business Study Program at Politeknik Jatiluhur equips students with the competencies needed to adapt and contribute significantly in an increasingly digitalized business world. Graduates of this program will play a key role in helping both large and small companies succeed in the dynamics of modern business.
Graduates possess expertise in digital marketing strategies, data analysis, and the latest technologies. They have an entrepreneurial spirit and are ready to be innovators in the digital business world, both as professionals and entrepreneurs. With deep understanding of consumer behavior and the ability to build brands, graduates are ready to lead digital transformation and contribute to the digital economy in Indonesia and globally.
Digital Marketing Specialist
An applied graduate with digital marketing skills, capable of organizing and analyzing digital marketing strategies, identifying target markets, creating brand images, developing and maintaining marketing campaigns using the internet and digital technology such as search engine optimization (SEO), paid search (PPC), display media, social media, and shopping feeds.
Digital Business Analyst
An applied graduate skilled in analyzing data to recommend various decisions in digital business, analyzing business processes, project management, SQL (Structured Query Language), and solving digital business problems.
Digital Business Creator
An applied graduate with expertise in generating business ideas, planning new digital businesses, and scaling businesses to enhance their success based on digital data and information.
Fintech Specialist
An applied graduate with expertise in Big Data technology, user interface, artificial intelligence, web programming, digital financial technology, and the creation and management of digital financial applications.
Startupreneur
An applied graduate capable of creating robust digital business startups and generating business opportunities to improve community welfare.
